UNAFRAID · Veterans & First Responders
Veteran & First Responder Discount
You held the line. Some of you still do. Either way, you don't pay full price here — and you never have to prove it to us.
15% off anything · no exclusions
50% off year one · Tier RED, annual
Who this is for
If you've carried it, the code is yours.
No tiers. No hierarchy of sacrifice. Same rate for everybody who answered.
Military
Every branch, every era
Active duty, Reserve, National Guard, and veterans — retired, separated, or still counting down. You raised your hand. That's the whole requirement.
First Responders
Career and volunteer
Law enforcement, fire, EMS, 911 dispatch, corrections, search and rescue. Anyone who runs toward what everyone else runs from, paid or not.
Gold Star Families
You paid the most
Spouses, parents, children, siblings. You carry a cost no discount touches. Both codes are yours, and so is a seat here whenever you want it.
No paperwork
We're not asking you to prove it.
No DD‑214. No badge number. No third‑party service reading your discharge paperwork to hand you a coupon.
You were trusted with things that mattered a lot more than a discount code. We'll trust you with these. Use them — and pass them to someone who needs them more than you do.
How to redeem
Three steps, then you're done.
Pick what you're after
Anything in the shop — nothing is excluded — or Tier RED on the membership page. Pick the annual plan; the code won't apply to monthly.
Enter your code
PSALM344for gear,ALLINfor membership. Discount field at checkout, before you pay.Confirm the total dropped
15% off gear, 50% off the first year of Tier RED. If it doesn't move, stop and email us — don't eat the difference.
I sought the Lord, and He answered me and delivered me from all my fears.Psalm 34:4
That's where the shop code comes from. Read it before you use it.
The fine print
- One code per order. It won't stack with other promotions or sales — the system takes the better of the two.
- Applies to product subtotal — shipping, duties, and taxes are calculated after.
- PSALM344 works on every product in the shop. No excluded collections, no minimum order.
- ALLIN works on the annual Tier RED plan only — not monthly, not other tiers.
- Half price covers year one, then it renews at the standard annual rate. Cancel any time before it does.
- Not retroactive — but if you forgot it, email us within 7 days and we'll make it right.
- Abuse them and we'll retire them, which punishes the people they were built for.
- Questions: unafraid.shop/contact